A global report by consulting tech firm Capgemini, reveals that consumers consider social media a less important part of their customer journey – from awareness, through to post-sale activity – compared to two years ago, suggesting that the social media hype in the consumer goods and retail sector has not materialized. The second edition of the […]
Archives for September 25, 2014
Sir Martin Sorrell Tells Europe’s Leaders ‘Get Coding Into Classrooms’
Sir Martin Sorrell, founder and CEO of WPP, challenges European leaders to bring coding into the classroom, and suggests other top tips for the digital age. “Business leaders like to complain that institutions of government are slow, bureaucratic and blind to the “reality” of the marketplace,” writes Sorrell, “Politicians and civil servants respond that companies wouldn’t […]