Pullman, PSG

Pullman Hotels & Resorts Launches PSG Brand Campaign

Pullman Hotels & Resorts has unveiled The Art Of Pullman brand campaign in collaboration with one of the world’s most popular football teams, Paris Saint-Germain, an official partner of Accor’s lifestyle loyalty program ALL- Accor Live Limitless.

ALL rewards the most engaged customers while enabling them to work live, and play beyond their stay, at home and around the world. The lifestyle app enhances the brands, services and partnerships offered by Accor.   ALL became Paris Saint-Germain’s principal partner and jersey sponsor at the start of the 2019/20 season.

This global campaign is inspired by the brand passion for art and design and interprets different hotel experiences in a modern, aspirational and artistic way. There are many hotel experiences to choose from.  Pullman is part of Accor, a world-leading hospitality group in 5,000 hotels and residences across 110 countries. 

The campaign celebrates the power of art through the Paris Saint-Germain players, showcasing the star athletes in a series of digital episodes. “At Pullman, we strive to blur the boundaries between art and life, so naturally we are excited to be launching such a compelling project with Paris Saint-Germain, which represents a shared ethos: being masters of your art,” said Lilian Roten, Global Vice President, Brand Management, Pullman Hotels & Resorts. 

“In these challenging times, we want to inspire everyone to take a moment to enjoy the artistry at work in the individual approaches of the Paris Saint-Germain players and encourage Pullman guests to think more about what they would like to achieve, what they find fulfilling, and how they deem and value success.”

“We are very proud of this activation with Pullman Hotels & Resorts,” commented Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer. “It is the first major campaign we have worked on with one of the Accor Group’s individual brands after a strong first season of our Principal Partnership, where the focus has been on the new ALL – Accor Live Limitless program.” 

“There is a great synergy between the Pullman brand and the club, as this #ArtofPullman campaign demonstrates, and we are very much looking forward to working with them on this and other exciting campaigns.”

In addition to Paris Saint-Germain’s involvement, Brooklyn Beckham, son of ex Paris Saint Germain player David Beckham, lent his creative touch to the new campaign capturing behind-the-scenes images. Beckham featured the Paris Saint-Germain players he filmed in an exclusive campaign video series.

The campaign, which will debut on Pullman’s social media platforms, YouTube channel and on the Pullman website, will feature several top Paris Saint-Germain players, including Neymar JR, Kylian Mbappé, Ander Herrera, Mauro Icardi, Angel Di Maria and Keylor Navas

More information: www.pullman.accor.com

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