Consumer’s don’t ‘Like’ retail data privacy initiatives. That’s the finding of a new Capgemini Consulting, report published today. “Privacy Please: Why Retailers Need to Rethink Personalization,” reveals that consumers worldwide are strongly negative about retailers’ privacy initiatives. The report produced by the global strategy and transformation consulting arm of the Capgemini Group, is based on a […]
Social Media Impact Dropping In Consumer Markets, Says Capgemini
A global report by consulting tech firm Capgemini, reveals that consumers consider social media a less important part of their customer journey – from awareness, through to post-sale activity – compared to two years ago, suggesting that the social media hype in the consumer goods and retail sector has not materialized. The second edition of the […]